What kind of audience does a comedy game show for entrepreneurs attract?

The audience profile for SideHustle: 73% decision-makers and 42% Founder/Owner across 5 paid shows.

Corporate & Team Building
Darby Rollins
May 2, 2026
3 min

Q: What kind of audience does a comedy game show for entrepreneurs attract?

A comedy game show for entrepreneurs attracts a high concentration of business decision-makers. Across 5 paid SideHustle shows in Austin and Asheville, 73% of the 262 unique paid buyers were decision-makers and 42% identified as Founder/Owner.

The story

Audience composition is one of those numbers that sounds abstract until you sit in the room. 73% decision-makers means the person next to you isn't just a comedy fan. They're someone who signs contracts at their company. 42% Founder/Owner means there's a near-even split between people who run the company and people who report up. That mix changes the conversations in the lobby before the show, in the breaks between rounds, and at the bar afterward. Decision-makers don't waste time at events that don't speak to them. The fact that 5 paid shows in Austin and Asheville (recap of the first filmed show) drew 262 unique paid buyers fitting that profile is the strongest signal that the format actually resonates with this audience. They came back. They brought peers. The shows in Austin and Asheville drew the same audience type, which suggests the appeal isn't local. It's the format itself, not the city. Capital Factory and the broader founder community provide the cultural context but the audience composition reflects who actually buys tickets.

What it means

If you're a sponsor, partner, or content creator looking for an audience of business decision-makers, the audience composition data matters more than the show description. SideHustle LIVE has the data to back the claim. Founders show up because the format is built for them. That's a very specific audience to be standing in a room with. For a deeper look at the audience itself, see our best entrepreneur audiences to reach in 2026: sponsor edition.

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