Unique Austin Experiences You Won't Find Anywhere Else
Keep Austin Weird means experiences you can't get anywhere else. SideHustle LIVE — where entrepreneurs pitch to comedians — is about as Austin as it gets.
Austin's Weirdness Is Its Greatest Asset
"Keep Austin Weird" isn't just a bumper sticker — it's a promise. And the best Austin experiences are the ones that deliver on that promise. The city's magic lives in the unexpected: a food truck serving Vietnamese-Cajun fusion at 2am, a secret bar behind a donut shop, a live show where entrepreneurs get roasted by comedians.
That last one? That's SideHustle LIVE.
What Makes SideHustle LIVE Uniquely Austin
SideHustle LIVE is a comedy game show born in Austin, built on Austin's two greatest cultural exports: entrepreneurship and live entertainment. Real founders pitch their real side hustles to professional comedians, who judge each one as "Funny or Fundable" while the audience loses their minds.
You can't see this show in New York. You can't stream it on Netflix. It's a live, in-the-room experience that changes every single time because every entrepreneur and comedian brings something different.
Who SideHustle LIVE Is Perfect For
- Visitors looking for something beyond Sixth Street and BBQ (though we love both)
- Locals who've done every escape room and are ready for something new
- Date nights that need to be memorable without being try-hard
- Groups who want a shared experience that generates actual conversation
SideHustle LIVE performs at venues across Austin with a rotating cast of comedians and entrepreneurs. Every show is different. Every show is weird in the best way. email team@playsidehustle.com.