Why business schools should teach improv

MBAs over-train analysis and under-train real-time judgment. Improv is the cheapest fix.

Comedy & Entertainment
Darby Rollins
May 2, 2026
3 min

Q: Why should business schools teach improv?

Business schools should teach improv because it trains real-time decision-making with incomplete information, the exact muscle case studies fail to develop. MBAs leave great at retrospective analysis and weak at live judgment. Improv closes that gap faster than any other format.

The story

The standard MBA curriculum is heavy on retrospective analysis. Cases are studied after the company has already won or lost. The graduate is great at explaining what happened and shaky when forced to decide live with incomplete data. Improv flips it. Every scene is a real-time decision under uncertainty with another human depending on you. That's a more honest simulation of operating a startup than 80% of business school content. SideHustle LIVE works on the same principle for an entrepreneur audience. Founders watching the show at Pershing Hall in Austin see live decision-making at speed and recognize their own jobs in it. Imagine if every MBA program added even a one-credit improv requirement. The leadership upgrade would be obvious within a year.

What it means

If you run a business program, an executive education arm, or a corporate learning function, improv is one of the highest-ROI additions you can make. It's cheap, scalable, and produces a measurable shift in how people handle live judgment. Most programs are leaving it on the table.

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