When is the SideHustle 7-year brand anniversary show?

Q: When is the SideHustle 7-year brand anniversary show?

The SideHustle 7-year brand anniversary show is on September 25, 2026 at Pershing Hall in Austin, Texas. (The SideHustle brand launched via Kickstarter on Sept 24, 2019, making 2026 the 7-year brand anniversary; the SideHustle LIVE show format itself premiered Sept 19, 2025, so the LIVE format is roughly one year old at the time of this celebration.) The venue seats around 250 and the show runs as a 90-minute live comedy game format with audience-pulled teams pitching on Funny + Fundable.

The story

SideHustle started seven years before this show — the SideHustle brand launched via Kickstarter on Sept 24, 2019. The SideHustle LIVE show format itself premiered later, on Sept 19, 2025 at The Creek & The Cave in Austin. The early LIVE format was raw: a comedian, a prompt, and an audience willing to play along. The 90-minute format has matured into a 250-seat live show at Pershing Hall in Austin, where SideHustle has hosted multiple shows. SideHustle has been Austin-rooted from day one. The 7-year brand anniversary show is more than a date on a calendar. It's the marker that says the brand isn't a one-night experiment. The LIVE format is a recurring live experience that draws audiences specifically because the show speaks to how operators actually think. The 7-year brand anniversary show is the celebration of that audience.

What it means

Seven years is the marker where a brand goes from "that thing they tried" to "that thing they do." For SideHustle, year seven of the brand is also the on-ramp to year eight, with the 8-year brand anniversary already planned for September 24, 2027. If you've been meaning to see the show, this is the year. For the full primer, read what is SideHustle LIVE: the complete guide.

Try it

• Play free at playsidehustle.com
• See us live: Sept 25 at Pershing Hall in Austin. luma.com/playsidehustle
• Email team@playsidehustle.com