Austin's comedy scene has a new format. SideHustle LIVE combines live comedy with entrepreneurship in a game show experience you won't find anywhere else.
Austin has always punched above its weight in comedy. From Cap City Comedy Club's legendary alumni to the Velveeta Room's raw open mics, this city breeds funny. But there's a new format that's carving out its own lane: the entrepreneur comedy game show.
SideHustle LIVE takes the energy of live stand-up and mashes it with the drama of a pitch competition. Real entrepreneurs present their actual side hustles to a panel of professional comedians who judge them as "Funny or Fundable." The result is something you genuinely can't see anywhere else.
Picture this: a packed Austin venue, a founder nervously pitching their artisanal beef jerky subscription box, and three comedians trying to decide if it's brilliant or insane — while making the audience cry laughing in the process.
Each show features 4-6 entrepreneurs, a rotating panel of Austin's best comedians, audience voting, and enough unexpected moments to make every show completely unique. No two shows are ever the same.
SideHustle LIVE performs at venues across Austin, from intimate East Side spaces to larger downtown theaters. Shows run monthly with special events during SXSW, Austin City Limits, and other major Austin moments. email team@playsidehustle.com.